Case Study: MyHumana + Go365 Integration

Context / Challenge

  • Humana needed to unify MyHumana, Go365, and CenterWell into a cohesive member experience.

  • The challenge: fragmented user journeys, low engagement in key health + wellness features, and siloed systems that created friction.

Role / Responsibilities

  • Product Manager with Siberia collaborating with multiple stakeholders

  • Owned consolidated feature list, prioritization, and cross-functional alignment (design from both teams, product, engineering, client stakeholders).

  • Partnered with client leadership to align teams, and define phased delivery strategy.

Approach

  1. Discovery & Alignment

    • Facilitated workshops to map user journeys + identify friction points.

    • Defined success metrics around activation, engagement, and retention.

  2. Roadmap & Delivery

    • Prioritized features across short-term quick wins vs. long-term system integration.

    • Set up agile ceremonies and acceptance criteria to streamline delivery.

  3. Execution

    • Reduced steps in core user flow.

    • Partnered with engineering to ensure quality handoff + delivery.

Results / Impact

  • Improved member engagement through smoother navigation + reduced friction.

  • Established a scalable roadmap for integrating three major platforms.

  • Built client trust, leading to successful delivery and ongoing collaboration.

Next

The Met