03 / NATIONAL SPORTS GOVERNING BODYModernizing a national sports organization’s digital platform and rethinking membership.
Product Strategy · Platform Redesign · Membership Strategy
Digital Platform + Membership Strategy
THE CHALLENGEA national governing body needed to modernize a large digital ecosystem serving players, parents, coaches, officials, program leaders, and supporters.
The work began with a major website redesign and expanded into a broader question: how should the digital experience and membership ecosystem evolve to serve the different ways people participate in the sport?
MY ROLE
Product Director / Product Lead
I led to decisions with collaboration and created a modular system for the site with various needs (i.e. editorial, sign up)
WHAT I DID0102Turned a major redesign into a buildable product
Connected design to a reusable component system
03Led the platform toward Alpha
0405Managed implementation and product QA
Collaborated to develop new membership and tiers
OUTCOMEThe work created a foundation for a scalable digital platform while expanding product thinking beyond the website. My role across both efforts was to turn large strategic ideas into structured decisions that design, engineering, and business teams could act on.
01
A reusable platform system validated through Alpha
02
A flexible foundation connecting design, components, and CMS
03
Distinct membership propositions for key audience groups
SELECTED PRODUCT AREASReusable components
Platform Strategy
QA prioritization
Alpha planning
Value propositions
Membership tiers