SAMSUNGTurning website operations into a scalable product practice for Samsung.com.
Platform Strategy · Technical Product Management · CMS · Product Operations
THE CHALLENGESamsung.com US supported thousands of product pages, major device launches, commerce, campaigns, and some of the brand's highest-traffic digital moments.
The challenge wasn't simply keeping the website running.
Teams were overwhelmed by volume, processes weren't sufficiently systemized, and the platform had to support two very different kinds of work: highly repeatable CMS-driven product experiences and sophisticated custom builds for launches, campaigns, and the homepage.
The opportunity was to treat the website as a product—not a queue of projects.
MY ROLE
Director of PM
Led product and platform operations across Samsung.com US—connecting customer experience, CMS architecture, major product launches, and technical delivery across an $18M account.
Team:
7 PMs · 5 Developers · 3 Designers · 1 Copywriter · 1 Analyst · 9 CMS Specialists · 2 QA
WHAT I DID0102Turned website operations into product teams
Led technical product definition for complex digital experiences
03Made a major redesign scalable across 3,000+ product pages
0405Brought operation intelligence into product decisions
Systemized high-volume product deliver
OUTCOMEBy treating Samsung.com as a product and its operations as a system, we created a faster, more scalable way to deliver and evolve one of the company's most important digital platforms.
01
3,000+ product pages
Redesign requirements translated into scalable schemas, reusable component behavior, CMS workflows, and migration planning.
02
Product-page builds reduced from a full day to ~2 hours
Standardization and improved CMS workflows dramatically reduced the time required to produce repeatable product experiences.
03
~40% reduction in product-launch bugs
More structured requirements, workflows, and platform knowledge helped significantly reduce issues identified around major product launches.