02 / NATIONAL HEALTH & WELLNESS COMPANYBuilding a new way to learn from one of the world’s great art collections.
0→1 Product Development · Product Strategy · Experience Design · Content Systems
Connected Member Experience
THE CHALLENGEMembers interacted with multiple digital products spanning benefits, health management, wellness activities, preventive care, and rewards.
The challenge was larger than redesigning one feature. We needed to define how those experiences should work together now—and what a connected member ecosystem could become over the next three to five years.
MY ROLE
Product Director / Product Lead
I connected stakeholders, design, and engineering to move an ambiguous problem toward a tangible product.
WHAT I DID0102Turned memebr research into product strategy
Defined Jobs to Be Done and product opportunities
03Led design workshops with large stakeholder groups
0405Connected two major product ecosystems
Built near-term and northstar roadmap
OUTCOMEThe work connected member research, immediate product development, and long-term strategy into one direction. We established a connected framework for wellness, benefits, rewards and healthcare management to increasingly work together around member needs.
01
A member-centered strategy grounded in research
02
Prioritized near-term experiences ready to move toward delivery
03
A 3-5 year North Star connecting previously fragmented products
SELECTED PRODUCT AREASJobs to be done
Member interviews and synthesis
Preventative care
Wellness home and rewards
North Star vision
Roadmapping